PSU advertising

The print and radio ads (equally touching), have also been created by O&M. And the next TVC is almost ready, which gives a miss to the kid, but nevertheless explores a 15 year relationship between a banker and an old man. So, is convincing a PSU client as daunting a task as it is made out to be? “It is a perception that they are not as savvy. The only thing is; you have 25 people sitting in front of you, asking all kinds of questions, some innocent, some intelligent. It is like dealing with parents and grandparents and guess what? They crack better jokes than all of us,” laughs Sagar. For those who still believe that PSU advertising is boring and the recent campaigns of LIC and SBI were nothing but ‘delightful’ accidents, the latest Bank of India campaign will force a rethink!

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Source: IIPM Publication

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